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THESIS - APLIKASI TOTAL QUALITY MANAGEMENT (TQM) PENDIDIKAN TINGGI DALAM RANGKA PELAYANAN PELANGGAN MAHASISWA ASING DI INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA (UIIM)
Abstract
Hamid, Ahmad. The Application of Total Quality Management (TQM) for Higher Education in order to Increase Foreign Student Customer Service at the International Islamic University of Malaysia (IIUM). Thesis, Jakarta: Management of Higher Education Program, Postgraduate of Jakarta State University, 2010.
The focus of this research is The Application of Total Quality Management (TQM) for Higher Education in order to Increase Foreign Student Customer Service at the International Islamic University of Malaysia (IIUM) This study aims to describe the role of Total Quality Management in order to increase foreign student customers.
The method used is qualitative descriptive method. The selection of this method is to obtain an overall picture of the problem being studied. As for the unit of analysis or research subject as a source of data are the leaders, lecturers, staff, technical supervisors, and the students of International University of Malaysia (IIUM).
The data was collected by using questionnaires that had been tested its validity and reliability
Fokus penelitian ini adalah Aplikasi Aplikasi Total Quality Management (TQM), dalam rangka Meningkatkan Pelayanan Pelanggan Mahasiswa Asing di International Islamic University Malaysia (IIUM).
Penelitian ini bertujuan untuk mendeskripsikan peran Total Quality Management dalam upaya meningkatkan kualitas pelayanan pelanggan Mahasiswa Asing Metode yang digunakan adalah deskriptif kualitatif. Pemilihan metode ini untuk memperoleh gambaran secara menyeluruh tentang masalah yang diteliti dilapangan. Adapun unit unit analisis atau sasaran penelitian sebagai sumber data adalah para pimpinan, dosen, Karyawan, sampai pada pegawai teknis, dan mahasiswa International Islamic University Malaysia.
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